Nonwoven Bag Production for Trade Shows and Advertising: How to Boost Brand Awareness
Trade shows and events offer a major opportunity for brands that want to stand out in their promotional and marketing efforts. But in order to be noticed in the crowd, it’s essential to choose the right promotional items. That’s where nonwoven promotional and trade show bags come in.
Functional and message-driven, these bags have become the go-to promotional choice for many organizations.
So why are nonwoven bags so effective? And what machines are used in their production?
1. Why Choose Nonwoven Bags?
- Portable advertising: A trade show bag becomes a walking billboard—used on the street, at school, or on public transport.
- Large print area: Logos, contact information, and marketing messages can be clearly displayed.
- Sustainability: They help build a positive brand image, especially among environmentally conscious audiences.
- Durability: Unlike disposable giveaways, these bags are designed for repeated use.
2. Trade Show & Promotional Bag Production Process
➤ Design and Size Selection
Trade show and promotional bags are typically:
- Sized to fit A4/A3 documents
- Produced in box-type shapes (W-Cut or Box Style)
- Manufactured with side gussets for added space
Custom designs for each brand are finalized before production begins.
➤ Automatic Nonwoven Bag Machines
The machines used in production offer:
- High-speed cutting and sealing
- Automatic handle attachment modules
- Support for different sizes and styles
➤ The Printing Stage
Printing is a critical part of promotional bag production. Common techniques include:
- Flexographic printing: Fast and ideal for high volumes
- Screen printing: Great for small runs and custom designs
- Transfer printing: Perfect for vibrant colors and detailed logos
3. Practical Tips to Maximize Brand Visibility
✔️ Personalize bags based on attendee lists (e.g., name-specific printing)
✔️ Include brochures, samples, or QR code-based promos inside the bags
✔️ Choose high-quality materials to enhance perceived brand value
✔️ Keep messages on the bag clear, simple, and memorable
4. The Ultrapak Advantage
At Ultrapak, we provide tailored solutions for the trade show and advertising sector, including:
- Trade show bag production machines
- High-precision printing compatibility
- Fully automated handle attachment systems
We also offer pre-production consulting, model planning, and support to ensure your designs are printing-ready.
Trade show and promotional bags are more than just freebies—they’re a portable expression of your brand’s message.
When produced with high-quality machines, they reflect both the appearance and functionality of your brand.
With Ultrapak, you can turn trade show season into a powerful marketing campaign.